Beer Tap Handles As A Mode Of Marketing Tool
Posted on January 18, 2016 | By shanewall101 | Leave a response
Beer is the most popular alcoholic beverage that is widely accepted all across the globe. With rapid changes taking place in the industry of alcohol, evolution is also taking place in its presentation. Pubs and bars are great examples of this sort of presentation that influences the decision of the beer drinking. Though the typical function of the tap handles is to provide control over the flow of beer from the container to the glass, it is now becoming more an art rather than just a mere functional object. The taps are typically on-off valves that are now adding new meaning to the consumption of the beer.
Various beer taps are available in the market that is used for various purposes in the brewing industry. For example in case of the pressure regulating bar tap, this is are the most widely used objects for controlling the pressure of beer. It is found in decorative patterns and used in restaurants and pubs. On the other hand, the keg tap is similar in function but is used at outdoor parties and events. This system uses the pressure to force up the beer out of the system, and it is also portable and thus gives an easy means to handle in outdoor events.
If you ask a professional brewer about the importance of beer tap handles, then probably you will get the correct answer. There is nothing as attractive as a clean and customized tap handle, which plays a significant role in the presentation of the alcohol and raise consumer attention that in turn enhances the factor of fun and enjoyment of drinking beer from the chosen tap. Most of the consumers prefer the beer just by observing its handle even before the chart is presented to them. Hence, is also helps to invoke the psychological factor that helps to stimulate the consumption of this beverage.
In respect to this, there was once a time, when these tap handles were simply functional objects, but now these have turned out to be one of the most important factors of marketing. It acts as a mode of communication between the consumer and the brewer and determines the beer that is going to dispense. Most of the pubs and clubs are now flaunting the tall and beautiful designer tap handles with bright colors that readily catch the attention of the consumer. It is also designed to give several shapes that have some connection with the beverage itself. Most of the taps that are used in present times are pressurized ones.
The handles are designed for the consumers and not the bartenders. But as far the bartender is concerned, the tap handles are usually, long and easy to grip thus, making its usage comfortable. Breweries, which are not choosing the wild and most innovative of designs and settling for the simple ones are more likely, alienating potential consumers from getting attracted to the drink. And most importantly, taps holds the identity of the beer and acts like a badge, which the consumers feel connected to while drinking the beer.